Scott Mahoney | ECD

Catharsis.

Cannes: Silver Script

Cannes: Bronze Film

Cannes: Shortlist x 5

One Show: Gold Writing

One Show: Silver Casting

One Show: Bronze Use of Humorr

D&AD: Wood Film

Clios: Silver Film

Clios: Silver Film Craft (Casting)

Clios: Bronze Film Craft (Writing)

Webby: Best use of moving image

AICP: Winner Concept

AICP: Winner Humor

LIA: Silver Branded Content

Cresta: Gold Film Craft/Humor

Epica: Grand Prix Film

Epica: Gold Humor

Epica: Gold Commercial Direction

Epica: Silver Copywriting

Old-school corporate power moves are no match for the business-boosting power of FedEx. Their first new campaign in years. More to come here.

Cannes: Bronze Film

Cannes: Shortlist Film

D&AD: Graphite Film (TV under :30)

D&AD: Wood Film (Social under :30)

One Show: Bronze Film

A very big, very dumb idea.

Clio: Super Clio (Best Super Bowl Spot) + 2 Shortlists

D&AD: Graphite (Integrated) + 2 Shortlists

One Show: 5 Merits + 1 Shortlist

Cannes: Shortlist

Andys: Winner (Idea), Winner (Craft)

Effie: Silver

NY Festivals: 1 Silver + 1 Shortlist

AICP: Shortlist

ADC: 1 Silver + 1 Shortlist

7 hidden cameras. 32 unsuspecting customers. 24 semi-trained pigeons. So much poop.

Clio: Shortlist

Un poco de trabajo para Dos Equis.

Tall Tales of True Delivery + the Sphere for Super Bowl week in Las Vegas.

One Show: Gold Film

One Show: Gold Film Craft Writing

One Show: Merit Film Craft Direction

D&AD: Graphite Film

Cannes: Silver Lion Film

Cannes: Shortlist Film Craft Script

Clio: Silver Film

Clio: Shortlist Film Craft Direction

AICP: Winner Performance

National ADDY: Gold Film

ADDY’s (Local): Best of Show

ADDY’s (Local): Gold TV Single

ADDY’s (Local): Silver Copywriting

NY Festivals: Silver Film Snacks

NY Festivals: Silver Film Craft Humor

Epica: Gold Film

Kinsale: Gold x3 Film Confectionary, Film Craft Humor, Film Craft Direction

Kinsale: Silver x2 Film Craft Writing, Film Craft Casting

This is the campaign that made me want to get into advertising. Here’s some of my favorites.

A handful of spots and a Snapchat thingie let America know that because life’s full of hidden problems, we hid a brownie in a Snickers.

One Show: Merit Film Series

HALLOWEEN HOME INSURANCE

Can full-size Snickers protect your home from Halloween vandalism? Yes, it can.

One Show: Shortlist (OOH Installations)

Webby: Honoree

THE SNICKERCHIEF

Can Snickers hijack the NFL Draft with no media spend? Yes, it can.

One Show: Shortlist (Social)

Relaunch the Dunkin’ brand?

Dunkin’ Run spots?

Some silly little :06’s too?

Sure.

A smattering of Snickers spots.

One Show: 2 Merits (Quarantine)

D&AD: Shortlist (Quarantine)

Cannes: Shortlist (Quarantine)

These banner ads appeared across mobile and desktops, enticing viewers with the worst deal on the Internet: one Snickers bar for the price of two. Those confused enough to take the bait were confronted with a video that concluded with an instantly redeemable, better offer for Snickers.

D&AD: Graphite Digital Marketing Banners

D&AD: Graphite Writing for Digital Advertising

Clio: Gold Film

Clio: Bronze Film Craft Copywriting

Clio: Bronze Digital & Mobile Banners

Cannes: Silver Mobile

Cannes: Shortlist Film

Cannes: Shortlist Direct

Webby: Honoree Best Use of Online Media

ADC: Silver Interactive Copywriting

ADC: Bronze Direct - Digital Single

Andy Awards: Winner Idea

New York Festivals: Gold Digital & Mobile

AICP Next: Shortlist Next Digital Experience

One Show: Merit Direct Marketing Banners

One Show: Shortlist Direct Marketing Writing

One Show: Shortlist Interactive & Online Writing

If you have HBO, you have HBO Max, Dummy.

Cannes: Silver Lion Film, Campaign

Cannes: Shortlist Film, Script (Fantasy Night)

AICP: Winner Humor (#1 Fantasy)

AICP: Shortlist Advertising Excellence Campaign

ADC: Silver TV Single (Fantasy Night)

National ADDY: Gold Film Campaign

ADDY’s (Local): Silver TV Campaign

Clio Sports: Silver Film Campaign

One Show - Shortlist Film Short Form (Fantasy Night)

One Show: Shortlist Film Short Form (#1 Fantasy)

NY Festivals: Bronze Film Campaign

Probably the last time I try something live in front of 112 million people.

One Show: Bronze Cross Platform Innovation

One Show: Merit Cross Platform Integrated Branding

One Show: Merit Film TV Single

One Show: Merit Branded Entertainment Live Webcast

One Show: Shortlist Film Short Form Single

ADC: Merit Integrated Campaign

Webby: Honoree Integrated Advertising Campaign

Cannes: Shortlist Film Craft Achievement in Production

Cannes: Shortlist Media Use of TV

Cannes: Shortlist Media Food & Drinks

NY Festivals: Bronze Avant-Garde: Innovation in Film

NY Festivals: Bronze Film

NY Festivals: Bronze Integrated Mixed Media

NY Festivals: Silver Best Use of Media: Film/TV

NY Festivals: Silver Best Use of Media: Avant-Garde

Kinsale: Shortlist Film

Kinsale: Shortlist Integrated Campaign

Epica: Silver Media Innovation

Epica: Shortlist Confectionary & Snacks TV Innovation

London Int’l: Bronze Innovative Use of TV

W+K, ESPN Films and Errol Morris joined forces to create 6 short films that explore the inspiring and unexpected things that make sports so great. It premiered as a 2 hour primetime special on ESPN. Content!

I was the writer (officially: “consulting producer”) on “The Streaker.” 

A variety of work for a variety of varients.

AICP: Winner Humor (Ahmend)

One Show: Merit Film Craft Writing (Ahmend)

One Show: Shortlist Film TV Shortform (Ahmend)

One Show: Shortlist Film TV Shortform (Confession)

Cannes: Shortlist Film Craft Script (Ahmend)

Effie: Silver (Ice Cream)

Epica: Gold Confections & Snacks (Ahmend)

Epica: Bronze Confections & Snacks (Confession)

London International: Silver TV Campaign

Kinsale: Silver Film (Ahmend)

Kinsale: Bronze Film (Confession)

We made this for social feeds that autoplay without sound.

One Show: Bronze Mobile Video

One Show: Shortlist Interactive Writing

Minor canon contribution to one of my favorite campaigns ever.

One Show: Merit

ADC: Merit

AICP: Shortlist

NY Festivals: Shortlist

Kinsale: Bronze

Epica: Silver

ADDY: Silver

Emmy: Nominee

Clio: Silver

National ADDY: Silver

ADDY’s (District II): Gold

ADDY’s (Local): Gold

One Show: Bronze

Cannes: Shortlist

Kinsale: Silver

Epica: Silver

NY Festivals: Bronze

AICP: Shortlist

London Int’l: Shortlist

I love this game.

I did quite a bit of work for ESPN’s Fantasy offerings over the years. These are a few of my favorites.

You’d be surprised how many RV scripts I’d written by year 3 of this campaign. These are a few of my favorites.

This seemed funny in August. By January, two weeks out from the Super Bowl, when we were frantically writing 36 hours of original content… less so.

Webby: Honoree Online Guerrilla

Webby: Shortlist Social Media Campaign Advertising

AICP Next: Shortlist Next Social

Epica: Gold Online Campaign

Epica: Bronze Online Social Network

One Show: Shortlist Branded Entertainment Live Webcast

One Show: Shortlist Innovation in Social Media

Golden of Montreux: Gold Digital Innovation *real award, not made up*

A few things I made for Delta.

This was my third time shooting with Steph. He still hasn’t accepted my LinkedIn invitation.

MasterCard wanted to create a way for customers to purchase the perfect Holiday gift. By answering a few simple questions and teaming with Amazon, the Gift Finder gave users a simple and entertaining way to shop for everyone on their list.

I wasn’t around for the genesis of the BOOM idea, but I wrote a bunch of the motivational speeches for celeb athletes and coaches to urge users on during their workout. 

I made lots of work for ESPN over the years. Here’s a few things that are probably too old to merit their own section, but haven’t been sentenced to hard-drive prison yet.